10 Jun 2020


The Ethos of Rural Fest

Here, at Rural Fest HQ, we have been busying away, getting our schedule in order for the 21st of June. Behind the scenes we are carefully constructing what we hope will be the best festival we can possibly put together for you. So, in the meantime, come and get to know our foundations – where we are coming from and what our ethos is.

Rural Fest 2020, in collaboration with Make Music Day, has grown out of what NYMAZ has been sowing for the past 10 years. Inherently, we are a youth run project. Our team is made up of different backgrounds and ages, ranging from 15-25, where all decisions are collectively decided upon together, taking each and every voice into account. If you wanted to know a bit more about us individually, check out this blog post.

Through the online festival, we want to celebrate our diverse community, welcoming everything and everyone. Consequently, our whole ethos is inextricably bound in equality, integrity and respect. Current social justice issues and the Black Lives Matter movement are drawing our attention to this more than ever, NYMAZ recently released a Black Lives Matter statement and compiled a resource and donation platform list which can be found here.  We can all be better allies. We urge you to be kind and keep this momentum going. 


We have lots of goals for Rural Fest 2020, one of which being that we hold a festival we are proud to put our names by. This is why we have chosen to open our ‘virtual doors’ to all kinds of creatives: folk musicians, jazz musicians, indie bands, classical musicians, painters, teachers, dancers, yogi’s, DJ sets, electronica, and the list goes on.

Representing our ethos through our posters and social media has been integral to the creation of Rural Fest. Maria, our marketing wiz, has been working tirelessly to convey our celebration of inclusivity, and trying to create a ‘brand’ that we hope reflects this. On the open call poster, Maria said: “I chose the rainbow because it is seen everywhere in relation to our wonderful NHS right now, representing happiness, togetherness and our capacity to remain positive throughout this tough time. Also, as a symbol of the LGBTQ community, we felt the rainbow was apt in our inclusive branding.”

In the spirit of bringing communities together, we hope you can join us on the 21st of June to celebrate music making – in all its forms! From early years musical stories, to live streamed DJ sets, we have something for everyone, and are looking forward to sharing it with you.

Keep your eyes peeled, we will be releasing news of our line-up with you in the next few days.


Written by: Claire Hamilton - Rural Fest, Communications Officer 2020



Tags | Challenging circumstances | Digital | Music projects

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